Saucony - Amazon Storefront
Project Objective
The goal was to create an engaging experience for Saucony consumers on Amazon’s storefront platform. We invited users to discover various product types by leveraging branded Saucony
assets that generate interest. Additionally, we referenced specific use cases to capture
conversion at the point of sale.
The goal was to create an engaging experience for Saucony consumers on Amazon’s storefront platform. We invited users to discover various product types by leveraging branded Saucony
assets that generate interest. Additionally, we referenced specific use cases to capture
conversion at the point of sale.
My Role
Developed hero assets to support the digital storefront for partnership with Amazon and how
the company shows up on the B2B site. Aligned typography to the in-season strategy for consistency.
Developed the layout design, which followed brand guidelines for typography and art. Led the project end‑to‑end, from brief through final delivery.
Developed hero assets to support the digital storefront for partnership with Amazon and how
the company shows up on the B2B site. Aligned typography to the in-season strategy for consistency.
Developed the layout design, which followed brand guidelines for typography and art. Led the project end‑to‑end, from brief through final delivery.
Rockport - Amazon EPC Banners
Project Objective
The objective was to design assets that resonated with Rockport consumers across both
dress and dress-casual styles, targeting distinct segments for women and men. I highlighted
product benefits through compelling storytelling about wearing occasions to entice consumers.
My role focused on seamlessly blending strategy with design, producing thoughtful assets
that supported engagement and drove conversion.
The objective was to design assets that resonated with Rockport consumers across both
dress and dress-casual styles, targeting distinct segments for women and men. I highlighted
product benefits through compelling storytelling about wearing occasions to entice consumers.
My role focused on seamlessly blending strategy with design, producing thoughtful assets
that supported engagement and drove conversion.
My Role
Created a strategy to elevate how the brand assets were executed on the company's B2B site.
Retouched imagery to meet site requirements. Formulated a typography strategy to showcase
the product offerings. Designed layouts to illustrate key benefits of the product,
and guided users to engage with the footwear. Managed the workflow from brief
and exploration through to execution.
Created a strategy to elevate how the brand assets were executed on the company's B2B site.
Retouched imagery to meet site requirements. Formulated a typography strategy to showcase
the product offerings. Designed layouts to illustrate key benefits of the product,
and guided users to engage with the footwear. Managed the workflow from brief
and exploration through to execution.
Rockport - Amazon A+ Pages
Project Objective
The goal was to create visually compelling assets that connected with Rockport’s audience across
both dress and dress-casual categories. Each piece was designed to showcase product benefits
through a blend of illustration and contextual storytelling, to inspire purchase intent.
The goal was to create visually compelling assets that connected with Rockport’s audience across
both dress and dress-casual categories. Each piece was designed to showcase product benefits
through a blend of illustration and contextual storytelling, to inspire purchase intent.
My Role
Developed a strategy to showcase key wearing occasions for the featured product
on the company's B2B site. Retouched imagery to align with the system requirements,
and built a typography hierarchy to engage the customer. Designed layouts that aligned
with and harmonized with brand assets and touchpoints for a cohesive experience.
Managed the project from briefing and exploration through to final execution.
Developed a strategy to showcase key wearing occasions for the featured product
on the company's B2B site. Retouched imagery to align with the system requirements,
and built a typography hierarchy to engage the customer. Designed layouts that aligned
with and harmonized with brand assets and touchpoints for a cohesive experience.
Managed the project from briefing and exploration through to final execution.