Saucony - Amazon Storefront
Project Objective
The goal was to create an engaging experience for Saucony consumers
on Amazon’s storefront platform. We invited users to discover various product
types by leveraging branded Saucony assets that generate interest. Additionally,
we referenced specific use cases to capture conversion at the point of sale.
The goal was to create an engaging experience for Saucony consumers
on Amazon’s storefront platform. We invited users to discover various product
types by leveraging branded Saucony assets that generate interest. Additionally,
we referenced specific use cases to capture conversion at the point of sale.
My Role
Developed hero assets to support the digital storefront for partnership with Amazon and how the company shows up on the B2B site. Aligned typography to the
in-season strategy for consistency. Developed the layout design that adhered
to brand guidelines for typography and art. Led the project end‑to‑end, from brief through final delivery.
Developed hero assets to support the digital storefront for partnership with Amazon and how the company shows up on the B2B site. Aligned typography to the
in-season strategy for consistency. Developed the layout design that adhered
to brand guidelines for typography and art. Led the project end‑to‑end, from brief through final delivery.
Rockport - Amazon EPC Banners
Project Objective
The objective was to design assets that resonated with Rockport consumers across both
dress and dress-casual styles, targeting distinct segments for women and men. I highlighted product benefits through compelling storytelling about wearing occasions to entice consumers. My role focused on seamlessly blending strategy with design, producing thoughtful assets that supported engagement and drove conversion.
The objective was to design assets that resonated with Rockport consumers across both
dress and dress-casual styles, targeting distinct segments for women and men. I highlighted product benefits through compelling storytelling about wearing occasions to entice consumers. My role focused on seamlessly blending strategy with design, producing thoughtful assets that supported engagement and drove conversion.
My Role
Created a strategy to elevate how the brand assets were executed on the company's B2B site. Retouched imagery to meet site requirements. Formulated a typography strategy to showcase the product offerings. Designed layouts to illustrate key benefits of the product, and guided users to engage with the footwear. Managed the workflow from brief and exploration through to execution.
Created a strategy to elevate how the brand assets were executed on the company's B2B site. Retouched imagery to meet site requirements. Formulated a typography strategy to showcase the product offerings. Designed layouts to illustrate key benefits of the product, and guided users to engage with the footwear. Managed the workflow from brief and exploration through to execution.
Rockport - Amazon A+ Pages
Project Objective
The goal was to create visually compelling assets that connected with
Rockport’s audience across both dress and dress-casual categories. Each piece
was designed to showcase product benefits through a blend of illustration
and contextual storytelling, to inspire purchase intent.
The goal was to create visually compelling assets that connected with
Rockport’s audience across both dress and dress-casual categories. Each piece
was designed to showcase product benefits through a blend of illustration
and contextual storytelling, to inspire purchase intent.
My Role
Developed a strategy to showcase key wearing occasions for the featured
product on the company's B2B site. Retouched imagery to align with the system requirements, and built a typography hierarchy to engage the customer.
Designed layouts that aligned with and harmonized with brand assets and
touchpoints for a cohesive experience. Managed the project from briefing
and exploration through to final execution.
Developed a strategy to showcase key wearing occasions for the featured
product on the company's B2B site. Retouched imagery to align with the system requirements, and built a typography hierarchy to engage the customer.
Designed layouts that aligned with and harmonized with brand assets and
touchpoints for a cohesive experience. Managed the project from briefing
and exploration through to final execution.