Saucony - Hurricane24 Launch - Spring 2024
Project Objective
Create a direct mailer campaign designed to launch the Hurricane 24 to inspire runners to lace up
and head outdoors. The creative featured bold imagery, motivational messaging, and product
highlights that connected the energy of movement with the gear built to support every stride.
Create a direct mailer campaign designed to launch the Hurricane 24 to inspire runners to lace up
and head outdoors. The creative featured bold imagery, motivational messaging, and product
highlights that connected the energy of movement with the gear built to support every stride.
My Role
Art-directed the front and back covers to create impact in customers' mailboxes. Retouched photography as needed to fit within the confines of the mailer format. Created a typographical structure to highlight product benefits and educate customers at a glance. Designed a layout to access information easily with a clear hierarchy. Managed the project from inception to final delivery, ensuring alignment along the way.
Art-directed the front and back covers to create impact in customers' mailboxes. Retouched photography as needed to fit within the confines of the mailer format. Created a typographical structure to highlight product benefits and educate customers at a glance. Designed a layout to access information easily with a clear hierarchy. Managed the project from inception to final delivery, ensuring alignment along the way.
Saucony - Technical Mailer + Promo
Project Objective
Develop a direct mail asset highlighting the performance-driven story of technical
running shoes, paired with a compelling gift-with-purchase offer.
My Role
Art-directed layout of the front and back covers to show the range of products compellingly.
Retouched photography as needed to fit mailing standards, while maintaining brand integrity.
Created a typographical and imagery pairing to emphasize product names. Designed a layout
flow that balances easy access to information, with a promo of a gift-with-purchase incentive. Managed the timeliness of the project from inception to end, maintaining quality standards.
Art-directed layout of the front and back covers to show the range of products compellingly.
Retouched photography as needed to fit mailing standards, while maintaining brand integrity.
Created a typographical and imagery pairing to emphasize product names. Designed a layout
flow that balances easy access to information, with a promo of a gift-with-purchase incentive. Managed the timeliness of the project from inception to end, maintaining quality standards.
SAUCONY - Running Mailer + Promo
Project Objective
Create a direct mailer for technical running shoes, building a creative that
spotlights performance features and brings the story of speed, support,
and innovation straight to runners’ mailboxes.
Create a direct mailer for technical running shoes, building a creative that
spotlights performance features and brings the story of speed, support,
and innovation straight to runners’ mailboxes.
My Role
Art-directed layout of the front and back covers to prominently highlight the product. Retouched photography as needed to fit mailing requirements. Created a typographical and photo pairing that highlighted product benefits and educated customers. Design a clear hierarchical layout that makes information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
Art-directed layout of the front and back covers to prominently highlight the product. Retouched photography as needed to fit mailing requirements. Created a typographical and photo pairing that highlighted product benefits and educated customers. Design a clear hierarchical layout that makes information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
SAUCONY - Spring Mailer + Promo
Project Objective
Develop a direct mailer to introduce technical running shoes, creating a vibe that
spotlights running occasion and brings the story of speed, encouragement,
and running culture to runners’ mailboxes.
Develop a direct mailer to introduce technical running shoes, creating a vibe that
spotlights running occasion and brings the story of speed, encouragement,
and running culture to runners’ mailboxes.
My Role
Art-directed layout of the front and back covers to prominently highlight the product. Retouched photography as needed to fit mailing requirements. Created a typographical and photo pairing that highlighted product benefits and educated customers. Design a clear hierarchical layout that makes information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
Art-directed layout of the front and back covers to prominently highlight the product. Retouched photography as needed to fit mailing requirements. Created a typographical and photo pairing that highlighted product benefits and educated customers. Design a clear hierarchical layout that makes information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
Rockport - Try On Event - Store Signage
Project Objective
Design a cohesive suite of in-store signage assets for a product try-on event. The system
should function as an integrated wayfinding experience. Aimed at guiding shoppers from
the store entry through to the event location using a consistent visual language
across all touchpoints, from store entrance to event.
Design a cohesive suite of in-store signage assets for a product try-on event. The system
should function as an integrated wayfinding experience. Aimed at guiding shoppers from
the store entry through to the event location using a consistent visual language
across all touchpoints, from store entrance to event.
My Role
Art‑directed the layout to highlight the event prominently, showcasing both women’s and men’s products to drive engagement and conversion. Retouched photography to meet poster requirements while preserving brand integrity. Developed a typographic and photo pairing that elevated featured products and clearly communicated event details. Designed a clean, hierarchical layout that made information easy to navigate while highlighting a gift‑with‑purchase incentive. Managed the project timeline from kickoff through completion to ensure smooth, on‑brief delivery.
Art‑directed the layout to highlight the event prominently, showcasing both women’s and men’s products to drive engagement and conversion. Retouched photography to meet poster requirements while preserving brand integrity. Developed a typographic and photo pairing that elevated featured products and clearly communicated event details. Designed a clean, hierarchical layout that made information easy to navigate while highlighting a gift‑with‑purchase incentive. Managed the project timeline from kickoff through completion to ensure smooth, on‑brief delivery.
Rockport x Dillard's - Store Signage
Project Objective
Developed a unified in‑store signage system that framed both women's and men’s products through distinct wearing occasions and benefits. The assets should be crafted to both inform store associates and spark shopper engagement by clarifying product availability and use cases. Applied a consistent visual language across every touchpoint, from associate‑facing back‑room posters to customer‑facing table displays and tent cards, creating a seamless journey from entry to event.
Developed a unified in‑store signage system that framed both women's and men’s products through distinct wearing occasions and benefits. The assets should be crafted to both inform store associates and spark shopper engagement by clarifying product availability and use cases. Applied a consistent visual language across every touchpoint, from associate‑facing back‑room posters to customer‑facing table displays and tent cards, creating a seamless journey from entry to event.
My Role
Art‑directed a multi‑touchpoint signage system that spotlighted women's and men’s products by wearing occasion to boost clarity and engagement. Retouched imagery to ensure every asset felt polished and on‑brand. Crafted typographic and visual pairings that made product stories intuitive for associates and compelling for shoppers. Designed layouts with a strong hierarchy to guide customers from the store entrance to the product walls and tables. Managed the full project workflow to deliver a cohesive, high‑impact system on schedule.
Art‑directed a multi‑touchpoint signage system that spotlighted women's and men’s products by wearing occasion to boost clarity and engagement. Retouched imagery to ensure every asset felt polished and on‑brand. Crafted typographic and visual pairings that made product stories intuitive for associates and compelling for shoppers. Designed layouts with a strong hierarchy to guide customers from the store entrance to the product walls and tables. Managed the full project workflow to deliver a cohesive, high‑impact system on schedule.