Saucony - Hurricane24 Launch - Spring 2024
Project Objective
Create a direct mailer campaign designed to launch the Hurricane 24 to
inspire runners to lace up and head outdoors. The creative featured bold imagery, motivational messaging, and product highlights that connected the energy
of movement with the gear built to support every stride.
Create a direct mailer campaign designed to launch the Hurricane 24 to
inspire runners to lace up and head outdoors. The creative featured bold imagery, motivational messaging, and product highlights that connected the energy
of movement with the gear built to support every stride.
My Role
Art-directed the front and back covers to create impact in customers' mailboxes. Retouched photography as needed to fit within the confines of the mailer
format. Created a typographical structure to highlight product benefits
and educate customers at a glance. Designed a layout to access information
easily with a clear hierarchy. Managed the project from inception to final
delivery, ensuring alignment along the way.
Art-directed the front and back covers to create impact in customers' mailboxes. Retouched photography as needed to fit within the confines of the mailer
format. Created a typographical structure to highlight product benefits
and educate customers at a glance. Designed a layout to access information
easily with a clear hierarchy. Managed the project from inception to final
delivery, ensuring alignment along the way.
Saucony - Technical Mailer + Promo
Project Objective
Develop a direct mail asset highlighting the performance-driven story
of technical running shoes, paired with a compelling
gift-with-purchase offer.
Develop a direct mail asset highlighting the performance-driven story
of technical running shoes, paired with a compelling
gift-with-purchase offer.
My Role
Art-directed layout of the front and back covers to show the range
of products compellingly. Retouched photography as needed to fit mailing
standards, while maintaining brand integrity. Created a typographical
and imagery pairing to emphasize product names. Designed a layout
flow that balances easy access to information, with a promo of
a gift-with-purchase incentive. Managed the timeliness of the project
from inception to end, maintaining quality standards.
Art-directed layout of the front and back covers to show the range
of products compellingly. Retouched photography as needed to fit mailing
standards, while maintaining brand integrity. Created a typographical
and imagery pairing to emphasize product names. Designed a layout
flow that balances easy access to information, with a promo of
a gift-with-purchase incentive. Managed the timeliness of the project
from inception to end, maintaining quality standards.
SAUCONY - Running Mailer + Promo
Project Objective
Create a direct mailer for technical running shoes, building a creative
that spotlights performance features and brings the story of speed, support,
and innovation straight to runners’ mailboxes.
Create a direct mailer for technical running shoes, building a creative
that spotlights performance features and brings the story of speed, support,
and innovation straight to runners’ mailboxes.
My Role
Art-directed layout of the front and back covers to prominently highlight
the product. Retouched photography as needed to fit mailing requirements.
Created a typographical and photo pairing that highlighted product benefits
and educated customers. Design a clear hierarchical layout that makes
information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
Art-directed layout of the front and back covers to prominently highlight
the product. Retouched photography as needed to fit mailing requirements.
Created a typographical and photo pairing that highlighted product benefits
and educated customers. Design a clear hierarchical layout that makes
information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
SAUCONY - Spring Mailer + Promo
Project Objective
Develop a direct mailer to introduce technical running shoes, creating
a vibe that spotlights running occasion and brings the story of speed,
encouragement, and running culture to runners’ mailboxes.
Develop a direct mailer to introduce technical running shoes, creating
a vibe that spotlights running occasion and brings the story of speed,
encouragement, and running culture to runners’ mailboxes.
My Role
Art-directed layout of the front and back covers to prominently highlight the
product. Retouched photography as needed to fit mailing requirements.
Created a typographical and photo pairing that highlighted product benefits
and educated customers. Design a clear hierarchical layout that makes
information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
Art-directed layout of the front and back covers to prominently highlight the
product. Retouched photography as needed to fit mailing requirements.
Created a typographical and photo pairing that highlighted product benefits
and educated customers. Design a clear hierarchical layout that makes
information easy to access, while also featuring a gift-with-purchase incentive.
Managed the timeliness of the project from inception through completion.
Rockport - Try On Event - Store Signage
Project Objective
Design a cohesive suite of in-store signage assets for a product try-on event.
The system should function as an integrated wayfinding experience. Aimed
at guiding shoppers from the store entry through to the event location using
a consistent visual language across all touchpoints, from store entrance to event.
Design a cohesive suite of in-store signage assets for a product try-on event.
The system should function as an integrated wayfinding experience. Aimed
at guiding shoppers from the store entry through to the event location using
a consistent visual language across all touchpoints, from store entrance to event.
My Role
Art‑directed the layout to highlight the event prominently, showcasing
both women’s and men’s products to drive engagement and conversion.
Retouched photography to meet poster requirements while preserving brand
integrity. Developed a typographic and photo pairing that elevated featured
products and clearly communicated event details. Designed a clean,
hierarchical layout that made information easy to navigate while highlighting
a gift‑with‑purchase incentive. Managed the project timeline from kickoff
through completion to ensure smooth, on‑brief delivery.
Art‑directed the layout to highlight the event prominently, showcasing
both women’s and men’s products to drive engagement and conversion.
Retouched photography to meet poster requirements while preserving brand
integrity. Developed a typographic and photo pairing that elevated featured
products and clearly communicated event details. Designed a clean,
hierarchical layout that made information easy to navigate while highlighting
a gift‑with‑purchase incentive. Managed the project timeline from kickoff
through completion to ensure smooth, on‑brief delivery.
Rockport x Dillard's - Store Signage
Project Objective
Developed a unified in‑store signage system that framed both women's
and men’s products through distinct wearing occasions and benefits. The assets
should be crafted to both inform store associates and spark shopper engagement
by clarifying product availability and use cases. Applied a consistent visual
language across every touchpoint, from associate‑facing back‑room
posters to customer‑facing table displays and tent cards, creating
a seamless journey from entry to event.
Developed a unified in‑store signage system that framed both women's
and men’s products through distinct wearing occasions and benefits. The assets
should be crafted to both inform store associates and spark shopper engagement
by clarifying product availability and use cases. Applied a consistent visual
language across every touchpoint, from associate‑facing back‑room
posters to customer‑facing table displays and tent cards, creating
a seamless journey from entry to event.
My Role
Art‑directed a multi‑touchpoint signage system that spotlighted women's
and men’s products by wearing occasion to boost clarity and engagement.
Retouched imagery to ensure every asset felt polished and on‑brand.
Crafted typographic and visual pairings that made product stories intuitive
for associates and compelling for shoppers. Designed layouts with a strong
hierarchy to guide customers from the store entrance to the product walls
and tables. Managed the full project workflow to deliver a cohesive,
high‑impact system on schedule.
Art‑directed a multi‑touchpoint signage system that spotlighted women's
and men’s products by wearing occasion to boost clarity and engagement.
Retouched imagery to ensure every asset felt polished and on‑brand.
Crafted typographic and visual pairings that made product stories intuitive
for associates and compelling for shoppers. Designed layouts with a strong
hierarchy to guide customers from the store entrance to the product walls
and tables. Managed the full project workflow to deliver a cohesive,
high‑impact system on schedule.