Rockport - Women’s/Men's - Fall/Winter 2017 - Lookbooks
Project Objective
Create gender segmented look books that highlight everything from polished dresses to
laid-back casual styles, with clear benefit callouts that make it easy to see how each
piece fits into her lifestyle, versatile, effortless, and designed to move with her.
Create gender segmented look books that highlight everything from polished dresses to
laid-back casual styles, with clear benefit callouts that make it easy to see how each
piece fits into her lifestyle, versatile, effortless, and designed to move with her.
My Role
Led art direction from pre-production to photoshoot and concept, to showcase varying styles from dress to casual. Produced an editorial-styled layout that provided informative customer-focused content. Established a clear typographic hierarchy to guide navigation around each spread. Managed the coordination of the off-site photoshoot, digital design of the book, print vendor resourcing, and final delivery to the printer for fulfillment.
Led art direction from pre-production to photoshoot and concept, to showcase varying styles from dress to casual. Produced an editorial-styled layout that provided informative customer-focused content. Established a clear typographic hierarchy to guide navigation around each spread. Managed the coordination of the off-site photoshoot, digital design of the book, print vendor resourcing, and final delivery to the printer for fulfillment.