Saucony x Tom Bogo
Project Objective
Create excitement around a special collaboration featuring Tom Bogo, an at-the-time rising fashion designer, championing storytelling, culture, and representation for his product launch of a shoe
with a removable sock-liner, with the intention to spur dialogue about function, impact,
and form in the ever-evolving world of fashion.
with a removable sock-liner, with the intention to spur dialogue about function, impact,
and form in the ever-evolving world of fashion.
My Role
Developed a creative strategy and concept that emphasized the product’s lightweight, airy quality, showcased in two neutral colorways with a runway-inspired aesthetic. Retouched product imagery to elevate the brand’s energy into a polished, expressive visual language. Designed a distinctive typographic system to highlight key product attributes and capture immediate attention.
Led the project production, from initial concept through final execution.
Developed a creative strategy and concept that emphasized the product’s lightweight, airy quality, showcased in two neutral colorways with a runway-inspired aesthetic. Retouched product imagery to elevate the brand’s energy into a polished, expressive visual language. Designed a distinctive typographic system to highlight key product attributes and capture immediate attention.
Led the project production, from initial concept through final execution.
Chaco - Women’s and Men’s - Restock Email
Project Objective
This project was derived from a need to showcase a sought-after product that was finally back
in stock, segmented into 2 touches. Since customers had shown interest before, this was another chance to shop for them before they sold out again. This created urgency so customers would
not wait too long, since quantities were limited.
This project was derived from a need to showcase a sought-after product that was finally back
in stock, segmented into 2 touches. Since customers had shown interest before, this was another chance to shop for them before they sold out again. This created urgency so customers would
not wait too long, since quantities were limited.
The Role
Developed art direction that captured the spirit of the campaign, with design aesthetics from brand guidelines. Retouched imagery to fit seamlessly within the visual system. Designed a typographical approach that aligned with the campaign to communicate product benefits. Managed the project from start to finish, including alignment meetings, to stay on track with the request.
Developed art direction that captured the spirit of the campaign, with design aesthetics from brand guidelines. Retouched imagery to fit seamlessly within the visual system. Designed a typographical approach that aligned with the campaign to communicate product benefits. Managed the project from start to finish, including alignment meetings, to stay on track with the request.
Chaco - CushZ Sandal Launch
Project Objective
Developed an email campaign segmented into buyers and non-buyers, showcasing one of the brand’s most iconic styles. The series was designed to build anticipation for non-buyers, reintroduce buyers to the product’s unique benefits, and drive urgency, moving the targeted audience from awareness to excitement to conversion with engaging storytelling through notable call-outs.
Developed an email campaign segmented into buyers and non-buyers, showcasing one of the brand’s most iconic styles. The series was designed to build anticipation for non-buyers, reintroduce buyers to the product’s unique benefits, and drive urgency, moving the targeted audience from awareness to excitement to conversion with engaging storytelling through notable call-outs.
My Role
Art-directed the execution of the segmented email campaign for both non-buyers and buyers,
with the appropriate copy points for each audience. Retouched imagery to strengthen the concept.
Crafted typography that aligned with brand guidelines for consistency. Designed layered, engaging layouts that enhanced the narrative. Managed the project from briefing through completion,
with constant alignment with stakeholders throughout the process.
Art-directed the execution of the segmented email campaign for both non-buyers and buyers,
with the appropriate copy points for each audience. Retouched imagery to strengthen the concept.
Crafted typography that aligned with brand guidelines for consistency. Designed layered, engaging layouts that enhanced the narrative. Managed the project from briefing through completion,
with constant alignment with stakeholders throughout the process.
Saucony - Surge Product Launch
Project Objective
Build buzz, created to launch fresh products designed to captivate a new audience
of runners. With a strategy focused on clear storytelling and tailored messaging.
The campaign highlights how the product connects with an untapped market while
strengthening brand presence.
Build buzz, created to launch fresh products designed to captivate a new audience
of runners. With a strategy focused on clear storytelling and tailored messaging.
The campaign highlights how the product connects with an untapped market while
strengthening brand presence.
My Role
Develop a strategy for a concept that brought the name "Surge," to life, while highlighting
the range of color options and core product benefits. Retouched the product imagery to create an animation representative of the product attribute. Created a distinctive typographical treatment to highlight the name of the product and spark interest. Managed the production process from
concept to execution of the project.
Develop a strategy for a concept that brought the name "Surge," to life, while highlighting
the range of color options and core product benefits. Retouched the product imagery to create an animation representative of the product attribute. Created a distinctive typographical treatment to highlight the name of the product and spark interest. Managed the production process from
concept to execution of the project.
Saucony x Callen Schaub
Project Objective
Create interest for the collaboration featuring a prolific Canadian artist who was the inspiration for the artwork developed for a shoe model that bares his artwork. Created to launch fresh products designed to captivate a new audience that wears lifestyle products for everyday use, rather than for performance. With a strategy focused on clear storytelling and tailored messaging.
Create interest for the collaboration featuring a prolific Canadian artist who was the inspiration for the artwork developed for a shoe model that bares his artwork. Created to launch fresh products designed to captivate a new audience that wears lifestyle products for everyday use, rather than for performance. With a strategy focused on clear storytelling and tailored messaging.
My Role
Developed a creative strategy and concept that brought artwork to life by pairing it with a blank shoe canvas, creating a striking visual symmetry between art and product. Highlighted a wide range
of color options while reinforcing core product benefits. Retouched product imagery to translate
the movement and energy of the artwork into a dynamic 2D expression. Crafted a distinctive typographic treatment to elevate the product name and capture attention. Managed the full production process from concept through final execution.
Developed a creative strategy and concept that brought artwork to life by pairing it with a blank shoe canvas, creating a striking visual symmetry between art and product. Highlighted a wide range
of color options while reinforcing core product benefits. Retouched product imagery to translate
the movement and energy of the artwork into a dynamic 2D expression. Crafted a distinctive typographic treatment to elevate the product name and capture attention. Managed the full production process from concept through final execution.
Saucony x Claima
Project Objective
Create excitement around a special collaboration featuring a Saucony alum who co-founded Claima, a creative agency and media platform championing storytelling, culture, and representation
for the BIPOC community. His multi‑hyphenate creative practice inspired the graphic direction
for a signature shoe model that carries Claima’s name and colors, with a New Orleans flair,
to pay homage to his hometown.
for the BIPOC community. His multi‑hyphenate creative practice inspired the graphic direction
for a signature shoe model that carries Claima’s name and colors, with a New Orleans flair,
to pay homage to his hometown.
My Role
Developed a creative strategy and concept that transformed graphical artwork into a striking editorial‑style visual by pairing it with a blank shoe silhouette—creating a bold dialogue
between art and product. Retouched product imagery to elevate the brand’s energy and aesthetic
into a polished, expressive presentation. Crafted a distinctive typographic system to highlight
key product attributes and draw immediate attention. Managed the full production
process from initial concept through final execution.
Developed a creative strategy and concept that transformed graphical artwork into a striking editorial‑style visual by pairing it with a blank shoe silhouette—creating a bold dialogue
between art and product. Retouched product imagery to elevate the brand’s energy and aesthetic
into a polished, expressive presentation. Crafted a distinctive typographic system to highlight
key product attributes and draw immediate attention. Managed the full production
process from initial concept through final execution.
Saucony x Bob Marley
Project Objective
Create excitement around a special collaboration with the Bob Marley team, celebrating a harmony of craftsmanship and culture. The concept blends the spirit of good vibes with the grounded quality of expert sandal making—igniting a rhythm that draws consumers into the intersection of artistry, heritage, and premium build.
My Role
Collaborated with the creative director on strategy and concept, developing a striking editorial‑style layout that paired graphical artwork with a blank shoe silhouette to create a bold dialogue between art and product. Retouched product imagery to elevate both brands’ energy and aesthetic in a unified, expressive way. Built a distinctive graphical system to spotlight the key essence and command immediate attention. Oversaw the full production process from initial concept through final execution.
Collaborated with the creative director on strategy and concept, developing a striking editorial‑style layout that paired graphical artwork with a blank shoe silhouette to create a bold dialogue between art and product. Retouched product imagery to elevate both brands’ energy and aesthetic in a unified, expressive way. Built a distinctive graphical system to spotlight the key essence and command immediate attention. Oversaw the full production process from initial concept through final execution.
Saucony - Super Hero Day
Project Objective
Ignite excitement for Super Hero Day by spotlighting products engineered with real benefits for every runner. This concept fuses precision craftsmanship with bold design, showcasing footwear made for diverse running styles, where artistry meets premium performance in every step.
My Role
Led the art direction for the concept, pairing bold typography with product benefits to create a dynamic dialogue between form and function. Elevated product imagery through retouching and silhouette treatments that push beyond the frame, amplifying energy and motion. Designed a unique visual system to highlight key features and capture attention. Owned the end-to-end production process, from concept through final delivery.
Led the art direction for the concept, pairing bold typography with product benefits to create a dynamic dialogue between form and function. Elevated product imagery through retouching and silhouette treatments that push beyond the frame, amplifying energy and motion. Designed a unique visual system to highlight key features and capture attention. Owned the end-to-end production process, from concept through final delivery.
Chaco - Rapid Pro Flip - Launch
Project Objective
Ignite excitement around a new product launch by leveraging the equity of a familiar franchise name. Highlighted key benefits to engage both new and returning customers. Develop a bold visual direction designed to spark interest and clearly differentiate the product. Introduce a seasonal promotion that seamlessly aligns with the look, feel, and energy of the season.
My Role
Led the art direction for the concept, pairing bold typography with product benefits to create a dynamic dialogue between form and function. Elevated product imagery through retouching and silhouette treatments that push beyond the frame, amplifying energy and motion. Designed a unique visual system to highlight key features and capture attention. Managed the end-to-end production process, from concept through final delivery.
Led the art direction for the concept, pairing bold typography with product benefits to create a dynamic dialogue between form and function. Elevated product imagery through retouching and silhouette treatments that push beyond the frame, amplifying energy and motion. Designed a unique visual system to highlight key features and capture attention. Managed the end-to-end production process, from concept through final delivery.