Chaco - Holiday - Display Ads
Project Objective
Create high-impact display assets for the seasonal launch, crafted to grab attention instantly and highlight warm-weather products, building meaningful engagement
with new and returning audiences across digital channels.
Create high-impact display assets for the seasonal launch, crafted to grab attention instantly and highlight warm-weather products, building meaningful engagement
with new and returning audiences across digital channels.
My Role
Led art direction for key visuals, curating standout imagery from a recent
studio shoot. Enhanced and retouched assets to adapt seamlessly across
formats without losing impact. Applied mini-brand typographic standards
to maintain consistency across executions. Crafted layouts that clearly
communicated the product’s wearing occasion. Managed the full process
from concept to final delivery.
Led art direction for key visuals, curating standout imagery from a recent
studio shoot. Enhanced and retouched assets to adapt seamlessly across
formats without losing impact. Applied mini-brand typographic standards
to maintain consistency across executions. Crafted layouts that clearly
communicated the product’s wearing occasion. Managed the full process
from concept to final delivery.
Chaco - CushZ - Display Ads
Project Objective
Develop assets for display ads to support the launch of the CushZ sandals, designed
to capture attention quickly, show wearing occasion, to connect with new and
existing audiences across digital touch points.
Develop assets for display ads to support the launch of the CushZ sandals, designed
to capture attention quickly, show wearing occasion, to connect with new and
existing audiences across digital touch points.
My Role
Collaborated with the creative director to select key images to use from
a recent photoshoot. Retouched imagery to meet sizing constraints.
Aligned typography to match the mini-brands' guidelines. Designed
a layout that reinforced the product's wearing occasion. Managed the
project from initial concept through final production.
Collaborated with the creative director to select key images to use from
a recent photoshoot. Retouched imagery to meet sizing constraints.
Aligned typography to match the mini-brands' guidelines. Designed
a layout that reinforced the product's wearing occasion. Managed the
project from initial concept through final production.
Saucony - Marathon Social Ads
Project Objective
Develop assets for display ads to support the marathon season, with styles
built for the cities that inspire them. From bold designs that capture the spirit
of iconic routes to performance features crafted for endurance,
to encourage conversion at the point of sale.
Develop assets for display ads to support the marathon season, with styles
built for the cities that inspire them. From bold designs that capture the spirit
of iconic routes to performance features crafted for endurance,
to encourage conversion at the point of sale.
My Role
Art directed the concept to support a marathon-focused product story
for the upcoming marathon season. Retouched imagery to match sizing
requirements and ensure consistency. Produced typography aligned
with brand guidelines for a cohesive look and feel. Managed the project
timeline from briefing to asset delivery.
Art directed the concept to support a marathon-focused product story
for the upcoming marathon season. Retouched imagery to match sizing
requirements and ensure consistency. Produced typography aligned
with brand guidelines for a cohesive look and feel. Managed the project
timeline from briefing to asset delivery.
Saucony - Endorphin Collection - Display Ads
Project Objective
Create assets for display ads to support the launch of styles geared
for marathons, designed to boost engagement, showing products for various
running levels, to connect with new and existing audiences across
digital touch points.
Create assets for display ads to support the launch of styles geared
for marathons, designed to boost engagement, showing products for various
running levels, to connect with new and existing audiences across
digital touch points.
My Role
Collaborated with the creative director to define the visual direction.
Formulated a design layout to showcase the collection across different
types of runners. Developed a typographical style that shows hierarchy
and supports the overall concept. Managed the project
from design concept to execution in the market.
Collaborated with the creative director to define the visual direction.
Formulated a design layout to showcase the collection across different
types of runners. Developed a typographical style that shows hierarchy
and supports the overall concept. Managed the project
from design concept to execution in the market.
Saucony - Cushioning Social Ads
Project Objective
Develop simple display ads to highlight the benefits of products across
different model types, to drive audiences to the site and encourage
conversion at the point of sale.
Develop simple display ads to highlight the benefits of products across
different model types, to drive audiences to the site and encourage
conversion at the point of sale.
My Role
Collaborated with the creative director on visuals. Formulated a design that
showcases the various product models. Developed a typographical and color
system for differentiation of product offerings to enhance brand presence.
Added a mini animation to cycle through product types to garner interest.
Managed the project from initial design concept to market execution.
Collaborated with the creative director on visuals. Formulated a design that
showcases the various product models. Developed a typographical and color
system for differentiation of product offerings to enhance brand presence.
Added a mini animation to cycle through product types to garner interest.
Managed the project from initial design concept to market execution.
Saucony - Memorial Day Promo
Project Objective
Develop a series of clean, high-impact display ads that showcase
the breadth of product offerings across multiple models, driving traffic
to the site, and encouraging conversion at the point of sale.
Develop a series of clean, high-impact display ads that showcase
the breadth of product offerings across multiple models, driving traffic
to the site, and encouraging conversion at the point of sale.
My Role
Led the art direction and visual production, creating a design system that clearly highlights distinct product models. Established a cohesive typographic and color framework to differentiate offerings and strengthen brand presence. Introduced subtle animation to cycle through product variations and capture attention. Managed the project end-to-end, from initial concept through final execution.