Chaco - Holiday - Display Ads
Project Objective
Create high-impact display assets for the seasonal launch, crafted to grab attention instantly and highlight warm-weather products, building meaningful engagement with new and returning audiences across digital channels.
Create high-impact display assets for the seasonal launch, crafted to grab attention instantly and highlight warm-weather products, building meaningful engagement with new and returning audiences across digital channels.
My Role
Led art direction for key visuals, curating standout imagery from a recent studio shoot.
Enhanced and retouched assets to adapt seamlessly across formats without losing impact.
Applied mini-brand typographic standards to maintain consistency across executions.
Crafted layouts that clearly communicated the product’s wearing occasion.
Managed the full process from concept to final delivery.
Led art direction for key visuals, curating standout imagery from a recent studio shoot.
Enhanced and retouched assets to adapt seamlessly across formats without losing impact.
Applied mini-brand typographic standards to maintain consistency across executions.
Crafted layouts that clearly communicated the product’s wearing occasion.
Managed the full process from concept to final delivery.
Chaco - CushZ - Display Ads
Project Objective
Develop assets for display ads to support the launch of the CushZ sandals, designed
to capture attention quickly, show wearing occasion, to connect with new and
existing audiences across digital touch points.
Develop assets for display ads to support the launch of the CushZ sandals, designed
to capture attention quickly, show wearing occasion, to connect with new and
existing audiences across digital touch points.
My Role
Collaborated with the creative director to select key images to use from a recent photoshoot.
Retouched imagery to meet sizing constraints. Aligned typography to match the
mini-brands' guidelines. Designed a layout that reinforced the product's wearing occasion.
Managed the project from initial concept through final production.
Collaborated with the creative director to select key images to use from a recent photoshoot.
Retouched imagery to meet sizing constraints. Aligned typography to match the
mini-brands' guidelines. Designed a layout that reinforced the product's wearing occasion.
Managed the project from initial concept through final production.
Saucony - Marathon Social Ads
Project Objective
Develop assets for display ads to support the marathon season, with styles built for the cities
that inspire them. From bold designs that capture the spirit of iconic routes to performance features
crafted for endurance, to encourage conversion at the point of sale.
Develop assets for display ads to support the marathon season, with styles built for the cities
that inspire them. From bold designs that capture the spirit of iconic routes to performance features
crafted for endurance, to encourage conversion at the point of sale.
My Role
Art directed the concept to support a marathon-focused product story for the upcoming
marathon season. Retouched imagery to match sizing requirements and ensure consistency.
Produced typography aligned with brand guidelines for a cohesive look and feel.
Managed the project timeline from briefing to asset delivery.
Art directed the concept to support a marathon-focused product story for the upcoming
marathon season. Retouched imagery to match sizing requirements and ensure consistency.
Produced typography aligned with brand guidelines for a cohesive look and feel.
Managed the project timeline from briefing to asset delivery.
Saucony - Endorphin Collection - Display Ads
Project Objective
Create assets for display ads to support the launch of styles geared for marathons, designed
to boost engagement, showing products for various running levels, to connect with new and
existing audiences across digital touch points.
Create assets for display ads to support the launch of styles geared for marathons, designed
to boost engagement, showing products for various running levels, to connect with new and
existing audiences across digital touch points.
My Role
Collaborated with the creative director to define the visual direction. Formulated a design layout
to showcase the collection across different types of runners. Developed a typographical style
that shows hierarchy and supports the overall concept. Managed the project
from design concept to execution in the market.
Collaborated with the creative director to define the visual direction. Formulated a design layout
to showcase the collection across different types of runners. Developed a typographical style
that shows hierarchy and supports the overall concept. Managed the project
from design concept to execution in the market.
Saucony - Cushioning Social Ads
Project Objective
Develop simple display ads to highlight the benefits of products across
different model types, to drive audiences to the site and encourage
conversion at the point of sale.
Develop simple display ads to highlight the benefits of products across
different model types, to drive audiences to the site and encourage
conversion at the point of sale.
My Role
Collaborated with the creative director on visuals. Formulated a design that showcases the various product models. Developed a typographical and color system for differentiation of product offerings to enhance brand presence. Added a mini animation to cycle through product types to garner interest. Managed the project from initial design concept to market execution.
Collaborated with the creative director on visuals. Formulated a design that showcases the various product models. Developed a typographical and color system for differentiation of product offerings to enhance brand presence. Added a mini animation to cycle through product types to garner interest. Managed the project from initial design concept to market execution.
Saucony - Memorial Day Promo
Project Objective Develop a series of clean, high-impact display ads that showcase
the breadth of product offerings across multiple models, driving traffic to the site,
and encouraging conversion at the point of sale.
the breadth of product offerings across multiple models, driving traffic to the site,
and encouraging conversion at the point of sale.
My Role
Led the art direction and visual production, creating a design system that clearly highlights distinct product models. Established a cohesive typographic and color framework to differentiate offerings and strengthen brand presence. Introduced subtle animation to cycle through product variations and capture attention. Managed the project end-to-end, from initial concept through final execution.