Chaco x Bob Marley Launch
Project Objective
Develop engaging hero assets and a compelling sign-up landing page
to generate excitement for the upcoming product launch featuring an iconic
Reggae artist. Highlight the exclusive collection created in collaboration
to capture the spirit of the One Love vibe. The creative direction prioritizes sophistication, wonder, and an authentic sense of connection, showcasing
products that embody the artistry and craftsmanship of sandal
making in this unique collaboration.
Develop engaging hero assets and a compelling sign-up landing page
to generate excitement for the upcoming product launch featuring an iconic
Reggae artist. Highlight the exclusive collection created in collaboration
to capture the spirit of the One Love vibe. The creative direction prioritizes sophistication, wonder, and an authentic sense of connection, showcasing
products that embody the artistry and craftsmanship of sandal
making in this unique collaboration.
My Role
Collaboration with the creative director. Retouched imagery to fit the required
sizing dimensions. Created a typography system that aligned with the brand
strategy. Designed the appropriate layout with a hierarchical structure
to make the information accessible.
Collaboration with the creative director. Retouched imagery to fit the required
sizing dimensions. Created a typography system that aligned with the brand
strategy. Designed the appropriate layout with a hierarchical structure
to make the information accessible.
Chaco - Spooky Holiday Sale
Project Objective
This project called for a fresh take on the website hero, so we explored a gamified solution that went beyond static visuals. The goal was to create an experience that invited users to play, engage, and discover the seasonal story through interaction. By blending movement, game-like mechanics, and clear calls to action, the hero became more than a banner; it transformed into a dynamic entry point that kept visitors curious and encouraged deeper exploration.
This project called for a fresh take on the website hero, so we explored a gamified solution that went beyond static visuals. The goal was to create an experience that invited users to play, engage, and discover the seasonal story through interaction. By blending movement, game-like mechanics, and clear calls to action, the hero became more than a banner; it transformed into a dynamic entry point that kept visitors curious and encouraged deeper exploration.
My Role
Developed the concept for the art direction, including micro animation and an animated spinning
wheel to gamify the campaign. Retouched assets to align with how the concept expanded
to different touchpoints. Managed the project from concept through to production. Prototyped
the interactions to ensure the right quality was attained.
Developed the concept for the art direction, including micro animation and an animated spinning
wheel to gamify the campaign. Retouched assets to align with how the concept expanded
to different touchpoints. Managed the project from concept through to production. Prototyped
the interactions to ensure the right quality was attained.
Chaco - Holiday Gift Guide Content - HP + PLP
Project Objective
This project showcases website creative designed to connect a holiday campaign storytelling with
the customer journey. From hero homepage graphics for a striking first impression, to crafted PLP banners that guide browsing, and gallery ads that capture attention with bold visuals, for harmony.
My role centered on blending strategy with design, creating assets that were thoughtful
and also supported engagement and conversion goals.
This project showcases website creative designed to connect a holiday campaign storytelling with
the customer journey. From hero homepage graphics for a striking first impression, to crafted PLP banners that guide browsing, and gallery ads that capture attention with bold visuals, for harmony.
My role centered on blending strategy with design, creating assets that were thoughtful
and also supported engagement and conversion goals.
My Role
Created assets based on selected patterned art with agreed direction from the creative director. Retouched assets to align with how the concept expanded to different touchpoints,
with a segmented depiction for women's and men's product pages. Developed the layout for the banners and associated gallery ads. Managed the project from concept through to production.
Created assets based on selected patterned art with agreed direction from the creative director. Retouched assets to align with how the concept expanded to different touchpoints,
with a segmented depiction for women's and men's product pages. Developed the layout for the banners and associated gallery ads. Managed the project from concept through to production.
Chaco - Aura Collection Launch - Home Page + PLP
Project Objective
Create hero assets and an accompanying gallery ad to showcase a collection of products
designed to celebrate the magic of aligning with the stars. The creative direction emphasizes
elegance, wonder, and a sense of connection to something greater than oneself, inviting
audiences to see themselves reflected positively.
Create hero assets and an accompanying gallery ad to showcase a collection of products
designed to celebrate the magic of aligning with the stars. The creative direction emphasizes
elegance, wonder, and a sense of connection to something greater than oneself, inviting
audiences to see themselves reflected positively.
My Role
Created assets based on selected art with agreed direction from the creative director.
Redesigned creative to align with how the concept cascaded across hero assets, gallery ads,
and email. Developed typography to harmonize with the concept. Managed the project
from concept through to production.
Created assets based on selected art with agreed direction from the creative director.
Redesigned creative to align with how the concept cascaded across hero assets, gallery ads,
and email. Developed typography to harmonize with the concept. Managed the project
from concept through to production.
Saucony - Originals - DXN Trainer HP
Project Objective
Formulate landing page assets for the reintroduction of the DXN Trainer, inspired by the legacy of a celebrated long-distance runner from New Zealand, honoring its namesake. A collection of products designed as a tribute to the magic of running. The creative direction emphasizes a modern spin for those who appreciate classic design with a contemporary twist. Built on comfort, style, and bold colors to create a retro vibe with a fresh perspective on motion.
Formulate landing page assets for the reintroduction of the DXN Trainer, inspired by the legacy of a celebrated long-distance runner from New Zealand, honoring its namesake. A collection of products designed as a tribute to the magic of running. The creative direction emphasizes a modern spin for those who appreciate classic design with a contemporary twist. Built on comfort, style, and bold colors to create a retro vibe with a fresh perspective on motion.
My Role
Developed hero and consecutive assets based on selected art to bring the concept to life.
Retouched artwork to align with how the concept cascaded across various devices.
Formulated typography to harmonize with the concept. Managed the project from
concept through to production.
Developed hero and consecutive assets based on selected art to bring the concept to life.
Retouched artwork to align with how the concept cascaded across various devices.
Formulated typography to harmonize with the concept. Managed the project from
concept through to production.